Competition law protects fair competition and sets clear rules for market participants. Attorney at Law Dr. Mesch advises you on all matters of competition law – from the legally compliant design of advertising measures to the defense against cease and desist letters.
The Act Against Unfair Competition (UWG) protects competitors and consumers from misleading or aggressive practices. Enforcement frequently involves cease-and-desist letters and injunctive relief; advertising and comparative claims must withstand scrutiny under general clauses and sector rules.
Comparative Advertising
Comparative advertising is permitted under certain conditions but contains numerous pitfalls. Attorney at Law Dr. Mesch advises you on the permissibility of comparative advertising and helps you develop legally compliant advertising strategies.
Cease and Desist Letters
Receiving a cease and desist letter is often unsettling. Attorney at Law Dr. Mesch reviews whether the claims are justified and develops an appropriate defense strategy. Not every cease and desist letter requires a declaration of cease and desist.
Services in Competition Law
- Advice on comparative advertising
- Review of advertising measures
- Defense against cease and desist letters
- Cease and desist proceedings
- Competition law compliance
- Online marketing and e-commerce